Software products need to be robust, but also inherently user friendly. The best SaaS products have taken off thanks to the solid foundations they built based on market analysis and validation. Solving your customer’s problem with a superior user experience is the fastest way to ensure adoption.
Back in 2013, no one had heard of the graphic design software that would come to rival Adobe’s dominance in the market.
Working alongside co-founder Cliff Obrecht, we helped design Canva from the ground up. Today,
the company is worth $6 billion.